Bell the Label started in early 2025, but really was in the works long before that.

Hi, I’m Sarah Bell, founder and designer here at Bell the Label. I have been sewing for as long as I can remember- seriously! And after over a decade of sewing, I am delighted to get to share all my little creations with you.

Bell the Label is a California based slow-fashion brand, every single product is thoughtfully designed and produced. The focus is well-crafted pieces made for longevity. Our designs are simple and timeless, made of all-natural fibers, meant to be worn for years to come.